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March 31, 2009

Any TV commercial not on YouTube might as well not exist

Jeez, even a brain-dead anesthesiologist knows that if you don't buy a lottery ticket, you can't win.

So how is it that ad agencies and the companies that pay them up the wazoo to create their TV commercials don't automatically post them on YouTube from the time they begin running on TV?

Because someone like me might take a fancy to a commercial — like the one for Symbicort that I mentioned yesterday — and post it on their website or blog, with nothing but good things to say about it.

But when the commercial's nowhere to be found on YouTube — as is the case with the Symbicort spot — well, what's a blogger to do except put up a blast from the past (top) that is?

It's hard to go viral without a vector.

And you can quote me on that.

March 31, 2009 at 04:01 PM | Permalink


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"it's hard to go viral without a vector"
okay. i'll quote you on that.

Posted by: carrie | Apr 2, 2009 4:52:14 PM

Joe, 100% right! It could add X amount of value by adding the video to Youtube as a standard

Posted by: Brandon | Mar 31, 2009 4:35:48 PM

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