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March 21, 2009

Weight Time Bus Stop


Advertising campaign by Dutch agency N=5 for Fitness First.


[via psfk.com, Milena and TANK]

March 21, 2009 at 04:01 PM | Permalink


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What's that got to do with fitness? I know lots of narrow, threadlike, low-poundage people who couldn't walk the distance from the celery to the fat-free sugar-free "ice cream" at Kroger without gasping for breath.

Posted by: Flautist | Mar 23, 2009 2:38:20 PM

I first saw this on Big Fat Deal, who points out the Shakesville comment: "Not only fat-hating/shaming, but deeply hostile to the physically disabled, who have to exchange their privacy and dignity for their basic comfort just to wait for a bus."

Posted by: Mary Sue | Mar 23, 2009 12:27:48 PM

I should think this would be quite disastrous for the ladies. Obviously a campaign thought up by men.

Posted by: Milena | Mar 22, 2009 10:42:28 AM

OMG!!! Glad I saw this. I am about to leave for NL and now I know NOT to sit down when I see one of these ;-))

Posted by: Charlotte K | Mar 22, 2009 8:41:59 AM

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