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April 2, 2009

USA Today — Asleep at the Kindle switch

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One-fourth of page 11 of section A of today's USA Today is occupied by an ad (above) urging readers to subscribe to the Amazon Kindle version of the paper.

Good idea.

But how is it possible that over a month after the new Kindle (below)

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was introduced and went on sale, USA Today continues to feature the now defunct Version 1.0 (top and right below)

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in its ad?

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No wonder newspapers are in trouble.

April 2, 2009 at 10:01 AM | Permalink


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Comments

The older Kindle is 'iconic'...the new one, more functional but Generic. It is like the iPod...the scrollwheel version has been depreciated, but if you want a representation of a music player, you don't show an iPhone...

Posted by: clifyt | Apr 2, 2009 1:13:59 PM

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