zig-zag to slow down

Long story short: 500 feet of zig-zagging lines are now painted on Belmont Ridge Road at its intersection with the Washington and Old Dominion Trail in Loudon County, Virginia.

Virginia Department of Transportation spokesman Mike Salmon said, "It's a low cost strategy to get motorists to slow down as they approach the bike trail and pedestrian path. While at first motorists may be a little disoriented, the main point is to get them to pay attention...."

Interesting.

Turns out similar programs have been successful in Australia and the UK.

[via clusterflock and wtop]