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July 31, 2009

What's wrong with this ad?

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It appears on page 18 of the latest issue (August 3, 2009) of the New Yorker.

Answer here this time tomorrow.

July 31, 2009 at 05:01 PM | Permalink | Comments (5) | TrackBack

PizzaKobra Lamp — by Ron Arad

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Aptly

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named,

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what?

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$1,995.

July 31, 2009 at 04:01 PM | Permalink | Comments (0) | TrackBack

Let's get digital

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Is this

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the future —

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or part of the

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[unevenly distributed]

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present?

[via Joe Peach]

••••••••••••••••••••••••

Note added 2:53 p.m. today:

But wait, there's more!

On the front page (above the fold) of today's New York Times is a story by Stephanie Clifford headlined "Ads Follow Web Users, and Get Deeply Personal."

Excerpts:

"For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers.

"The technology that makes the connection is nothing new — it is a tiny piece of code called a cookie that is placed on a hard drive. But the information it holds is. And it is all done invisibly.

"On the old Internet, nobody knew you were a dog. On the new targeted Internet, they now know what kind of dog you are, your favorite leash color, the last time you had fleas and the date you were neutered.

"'The industry’s love affair with persistent cookies has made it virtually impossible for users to go online without being tracked and profiled,' said Marc Rotenberg, executive director of the Electronic Privacy Information Center, in an e-mail message.

"For decades, data companies like Experian and Acxiom have compiled reams of information on every American: Acxiom estimates it has 1,500 pieces of data on every American, based on information from warranty cards, bridal and birth registries, magazine subscriptions, public records and even dog registrations with the American Kennel Club.

"Patrick Williams, the publisher of the personal finance magazine Worth, recently asked Acxiom to find the names and addresses of 10,000 Americans from each of 11 cities who had houses worth more than $1 million, net worth of over $2 million, lived within a few miles of other rich people and subscribed to business publications.

"'They are the scariest data research company around — they know far too much,' said Mr. Williams, who said he was very happy with the amount of information it gave him.

"Companies like Acxiom and a competitor, Datran Media, make the connection between online and offline data when a person registers on a Web site or clicks through on an e-mail message from a marketer.

"Datran’s cookies include 50 to 100 pieces of information. Both companies say cookie data is anonymous and generalized. Datran and Acxiom then sell advertising on Web sites like NBC.com, Facebook and Yahoo to companies that use their data.

"By using real-world data online, marketers can customize messages even further — showing different products to people with different shopping habits, whether it is in ads, an e-mail message or in semipersonalized Web pages.

"Rodale, which publishes books along with magazines like Men’s Health and Prevention, uses Acxiom data to help determine which promotional e-mails to send to which customers. Offers aimed at women might be accompanied by an e-mail message offering a Father’s Day subscription to Men’s Health for him and a free book on losing belly fat for her. Young men might get another offer — a book on sex positions. Some marketers are using offline data more subtly — for example, showing a budget shopper a discount offer and a regular shopper a full-price section.

"Of course, shoppers would have little reason to think their experience or their ads are being personalized based on their home value or Volvo ownership.

"'It is a little Big Brother-ish,' said Betsy Coggswell, 49, a social worker in Fullerton, Calif., who shops online regularly. Still, she said, she wasn’t shocked. 'Every time you put out information about yourself — people have got to understand — it’s going to be collected by somebody.'"

July 31, 2009 at 02:01 PM | Permalink | Comments (0) | TrackBack

Bubble Gum Pants

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Created by Turkish-born Brooklyn-based designer Asli Filinta.

[via Gearfuse and Trendhunter]



July 31, 2009 at 01:01 PM | Permalink | Comments (1) | TrackBack

People of the Book (World)

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This great mashup of Google + book blogger locations went up last Friday, July 24, 2009.

"Add the general location (no specific addresses needed) of where you live. In the next year, I will be notifying you about authors who are coming to your area!"

Sweet.

July 31, 2009 at 12:01 PM | Permalink | Comments (0) | TrackBack

Gap Guard — 'Deceptively simple'

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Reminds me of someone I saw in the mirror earlier today — wait a minute....

From the website:

•••••••••••••••••••••

Gap Guard

Deceptively simple.

Nothing can fall between the seats with Gap Guard in place.

It closes the space between the console and seats to keep things from slipping through.

No more trying to squeeze your hand into impossibly tight areas to retrieve money, keys, cellphone or pen, or fumbling for something while driving.

Flexible contoured foam conforms to any gap in any car and installs instantly — just press it in place.

Blends with any interior.

•••••••••••••••••••••

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Dare I say it?

Better not ....

Two for $7.95.

July 31, 2009 at 11:01 AM | Permalink | Comments (0) | TrackBack

Vibrating Kitty Litter Pooper Scooper — Only in England

Wrote RM, "I am lazy... but obsessive. Please tell me somebody entered this into your last contest, as I felt many other folk would/should have done so. I am fascinated, nay, delighted, by this totally wasteful device, but not enough to buy one. Strangely, most pet sites in the UK seem to carry them, but few in the US. I promise to contribute to your next contest if I have an idea (and I have ideas about everything, just ask my wife)."

Too bad RM's entry arrived six hours after the contest winner was announced 'cause his submission would've been seriously entertained by me as a potential winner.

Six hours late and 10 Tootsie Pops short.

Ah well, there's always next time....

July 31, 2009 at 10:01 AM | Permalink | Comments (1) | TrackBack

LED Night Light Bulb

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"You won't have to replace these long-life, energy-efficient (25 cents worth of electricity annually) cool-white LED bulbs for years."

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Two for $4.98 (night lights not included).

July 31, 2009 at 09:01 AM | Permalink | Comments (1) | TrackBack

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