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July 30, 2009

Advertising, Bangkok style: 'Tangles? Switch to Rejoice Conditioners'


From Oddee: " Tangled phone lines are a common sight on the streets of Bangkok, so Procter & Gamble decided to take advantage of how they resembled long strands of tangled hair. To promote P&G's line of Rejoice conditioners, a large green comb was placed on the telephone lines, reading: 'Tangles? Switch to Rejoice Conditioners.'"

[via Alistair Why and BusinessWeek.com]

July 30, 2009 at 12:01 PM | Permalink


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