Toilet paper is the new book

Just when you though it was time to call a Code Blue for words on dead trees.

Here's Rocky Casale's New York Times "The Moment" blog item to ask, "Who says print is dead?"

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Novel Idea — Bathroom Reading

Who says print is dead? Koji Suzuki, the Tokyo-based author of smash-hit horror novels like the "The Ring," has found a new publishing medium: toilet paper. Suzuki has teamed with Hayashi Paper Company, which makes novelty printed paper products for public restrooms, to manufacture rolls of toilet tissue stamped with a nine-chapter horror novella called “Drop.” The story, about a goblin living in a public restroom, places the reader at the center of the tale, and each roll contains several copies of the novella so that you can easily pick up the narrative where you left off. (A friend of mine in Tokyo said it’s so scary, she was frightened to be alone in the bathroom.) A roll of “Drop” costs 210 yen, which, at just over $2, is a fair price for disposable art.