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September 11, 2009

Winning the Doritos Super Bowl Ad Contest is within my reach*


My simple plan: get a new iPod nano with video capability and make a 30-second Doritos commercial that 1) will be among the three Frito-Lay will air during the 2010 Super Bowl and 2) will place first in USA Today's annual Super Bowl Ad Meter.

Wrote Bruce Horovitz in yesterday's USA Today story, "Yet in the last Super Bowl, two unemployed brothers from Batesville, Ind., won Doritos' $1 million prize by finishing first in Ad Meter — and beating Madison Avenue's big-budget pros — with an ad about a guy who shatters a vending machine with his crystal ball after predicting free Doritos for everyone in the office."

Watch for early iterations of my grand prize winner-to-be spot in this space over the coming months.

Up top, a preview of coming attractions, featuring the nonpareil Humphrey.

*As Emerson said, "A man's reach should exceed his grasp."

September 11, 2009 at 04:01 PM | Permalink


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As the king of simplicity, I am sure you will be able to come up with something equally amusing as last year's winners. What will you do with the money???

Posted by: Milena | Sep 12, 2009 9:25:12 AM

You will first have to get kitty off the kitty prozac or xanax or whatever he's on.

Posted by: Kevin | Sep 11, 2009 10:34:40 PM

So, if you win, will you finally send out the paralyzing agent official Book Of Joe badges?

Posted by: Rocketboy | Sep 11, 2009 9:52:56 PM

I'm sure you'll beat the competition...by a whisker! x

Posted by: jo | Sep 11, 2009 5:18:06 PM

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