Limited Edition Oakley Elite C Six Sunglasses — At $4,000 a pair, your future better be real bright

Long story by Bruce Horovitz in today's USA Today short: they're on — just not on you.

He wrote, "... Oakley, the egocentric sunglasses maker that prides itself on outside-the-box craftsmanship and marketing chutzpah, on Monday will announce plans for a line of $4,000 sunglasses."

"The ultrapremium Oakley Elite C Six [top] will sell at almost seven times the price of the $600 Pit Boss, which had been Oakley's costliest line."

"About 80 layers of costly carbon fiber — a material more common to the aerospace and motor sports industries — are pressed into the frame."

"Another reason for the high price tag... is the number of worker hours devoted to them. About 90 hours of machine time go into crafting each pair...."

"Oakley will limit the line to 200 pairs over the next year. They'll be sold at Oakley retailers and designer sunglasses boutiques. The target customer... is the guy who doesn't blink at spending $300,000 on a car.'"

And just like that, half the potential market is tossed out the window — "guy?"

Excuse me?