Colorless Coke Can

Cool.

"A convex logo substitutes for a colorfully sprayed can. Naked can helps reduce air and water pollution occurring in the coloring process. It also reduces energy and effort required to separate toxic color paint from aluminum in the recycling process. Huge amounts of energy and paint required to manufacture colored cans will be saved. Instead of paint, manufacturers process aluminum with a pressing machine that indicates brand identity on the surface."

Concept by Harc Lee.

[via The Dieline and m'appeal]