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January 23, 2010

Apple-a-Day Calendar


"The month begins with 31 apples in a specialized tube made out of UVA- and UVB-resistant plexiglass. Every day you remove one apple from the tube and eat it. The rest of the apples in the tube will move up and reveal the day's date on a calendar behind the tube. At the end of the month, the tube is refilled with 31, 30, 29 or 28 apples and the monthly calendar behind the tube is replaced."


Created by Munich-based ad agency Serviceplan for health insurance provider AOK.

[via my7475 and I Believe in Advertising]

January 23, 2010 at 10:01 AM | Permalink


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Somewhere between day 10 and the end of the month, there's going to be a fruit fly infestation...

Posted by: Jesse | Jan 24, 2010 10:36:23 AM

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