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May 28, 2010

Vuitton Ads Banned in Britain


Jeez, they're stricter than the App Store.

From Christina Passariello's story in yesterday's Wall Street Journal comes the news that "The U.K.'s Advertising Standards Authority Wednesday banned two Louis Vuitton print ads [above and below] that it says could have misled consumers into thinking its products are handmade, when in fact the luxury brand also uses machines."

I've seen both ads in recent months in U.S. magazines such as The New Yorker and The Atlantic.


I must say that I like their almost Vermeer-esque sense of quiet.

For those with time on their hands, the entire text of the Advertising Standards Authority adjudication concerning Vuitton — including number of complainants (3) and the particular advertising code clauses that were violated — may be found in their entirety here.

You won't find this stuff on any of the fashionista and style sites.

"Yo, joe — there's a reason for that."

May 28, 2010 at 12:01 PM | Permalink


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First off, the picture is wildly surreal looking - the model's been made to look like a Madame Tussaud's waxwork posing with a medieval ThighMaster, and the pocketbook thing in the lower right is this big flat fish creeping up on her spool of thread.

Other than that, it does seem kind of deceptive or at least misleading. And like Miles said, machine-made goods can be sturdy and beautifully crafted. Lots of times they're a whole lot sturdier, due to uniformity & strength of materials. Not that some 80 year old guy who's been sewing pocketbooks since he was 12 can't do a fabulous job, too, but machine-made does not equal cheesy or inferior to handmade.

Posted by: Flautist | May 31, 2010 4:35:24 PM

The ads are deceitful, no doubt about it, so I support the ban. Knowing they are not handmade however (and I've known that from the first bag I ever bought) takes absolutely nothing away from their wonderful craftmanship. Provided they are reasonably taken care of, LV bags stand the wear and tear of time superbly. I've bought one bag every year for the past 6 and my oldest one looks as in as good condition as my latest. To my view, there is no reason why LV should misrepresent the construction of its product. What they should be emphasizing is not how they are made but how WELL they are hold up with time.

Posted by: Milena | May 31, 2010 10:02:28 AM

Ban it...I agree with the decision.

Posted by: Lazerous | May 29, 2010 12:27:06 PM

AND, I'm absolutely sure that the women who sew for Vuitton look just like that too! Porcelain skin, ravishing hair, youth, beautiful clothes, soft hands.....yep, I'm positive! :)(:

Posted by: Pamela Gene Daley | May 28, 2010 11:55:27 PM

Not so, Joe: http://bit.ly/dA5TJ8

Posted by: 6.02*10^23 | May 28, 2010 7:31:29 PM

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