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June 9, 2010

Chairless — Episode 2: Brainless™


You may recall April's post featuring Alejandro Aravena's "Chairless" (above and below), an "ultra-minimal strap designed to be wrapped around the body in lieu of a chair."


It was introduced with much fanfare at the Salone Internazionale del Mobile in Milan this past March.


Well, guess what?


My BrainGenius™ crack research team put their collective cortices together and came up with the Brainless™ strap.

Introduced at the Fête de Morons in Charlottesville this morning, our Podunk town iteration employs the same principle as the famous Chilean architect's creation, but offers a very low-rent, for-sale-right-now alternative to his as yet unavailable version.

Simply get a yoga strap and cinch it, then put it around yourself and voilà: Brainless.


I don't know what the designer version will cost if it ever goes on the market but I guarantee you it'll be a multiple of 10 times more than the $3.88 you'll pay here.

June 9, 2010 at 09:01 AM | Permalink


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cool. never seen the "original" before but it seems head slappingly obvious and practical. what a great idea.

but yes, price will be ridculous and can easily be achieved with simple camping strap!

Posted by: cornish bob | Jun 10, 2010 10:44:00 AM

Finally!! Every time I see those straps written up I think it looks like seat belt and a clamp. The yoga strap seems like the perfect solution.

Posted by: Rob | Jun 9, 2010 6:30:15 PM

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