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July 7, 2010

Lexus โ€” Then and now

Above, the current commercial for its limited-edition (500 will be made, with production slated to begin in December of this year) $375,000 2012 LFA , coming next year.

Below,

a 1989 spot for the LS400, then the top of the Lexus line, costing around $40,000.

Playing them simultaneously, I was struck by how little had actually changed over two decades.

Both commercials feature wheels rapidly spinning in place as a central motif to get your mind revved up, following which they raise the ante with some speed skaters or a champagne (read "upscale") flute.

July 7, 2010 at 09:01 AM | Permalink


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Comments

There will be at least decade of positive NTSB crash data before I purchase another Toyota product - and this, the Lexus, is their elite product line. I own two SAABs and a Volvo - and have in the past owned a Toyota MR-2 and earlier a Toyota Corona wagon. With Toyota's duplicity about safety tests and the BP-Like ad campaign that "all is well" - I'll continue to drive my Swedish-steel, crash-worthy, fuel-sipping SAABs.

Toyota has lost me as a customer until the empirical evidence of their changed practices is in. If they fold - fine by me.

Posted by: 6.02*10^23 | Jul 7, 2010 3:16:46 PM

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