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July 10, 2010
"Play quantum leapfrog"
Great ad.
Except for one thing: What does it have to do with quantum theory?
Nothing.
Rather, it's a visual representation of a quantum leap, it would appear.
Which is generally considered to be a greater conceptual distance than what we see above.
But it's still a cool ad, if for no other reason than it introduces to the Zeitgeist a word which doesn't appear nearly often enough.
I happened on the ad in the April 3, 2010 issue of The Economist.
July 10, 2010 at 02:01 PM | Permalink
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Comments
The funny thing is, quantum theory is the idea that when you look really closely, a quantum change is the smallest change possible (When an electron changes energy levels, it gives off or takes in a quantum of energy).
Whenever anybody describes a quantum leap, technically they are talking about something almost imperceptible.
Yeah, I know: Geek snobbery.
Posted by: Mayor of Shekou | Jul 14, 2010 1:45:09 AM
you know, i used to work at the firm that vomited up accenture. both firms shared the exact same way of operating, if anything accenture was a concentrated version of the original firm (as the most "best and brightest" in the old firm would often make the hop over there. They're masters of obfuscation - when i worked there my first year, they gave me a name card with a job description that sounded really grand, but told you absolutely nothing about what i actually did.
just like this ad ;)
Posted by: IB | Jul 13, 2010 12:11:33 PM
Oh dear. I'm going to stick my neck on the block.
At the risk of stirring up some ire, it seems to me like that word might be used more to obfuscate than to communicate. Yeah, I know, you could say that about all words. But still. A very learned friend of mine told me once that if you can't explain something to an average-bright non-genius 6-year-old, then you might not know. Six-year-olds await...
Posted by: Flautist | Jul 10, 2010 2:40:24 PM
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