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September 26, 2010

Are your Uggs fake? "If the label says 'Made in Australia,' it is not an UGG"

Fair warning: reading this post, if you're a wearer or purchaser of Ugg boots, could very well ruin your day.


[via Lucas Conley and the Wall Street Journal]

September 26, 2010 at 05:01 PM | Permalink


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interestingly enough, the sponsored link on my BOJ page today is for UK stores stocking australian made Uggs with tag on inside!!!

Posted by: jo | Sep 28, 2010 1:17:57 PM

As an Aussie I was a little dismayed to see this posting on one of my favorite sites. While Decker "own" the name uggs the word has been used for at least 30 years to describe a sheepskin boot of the style shown by almost every Aussie. The brand name has been contested a number of time legally in Australia and Decker have lost.

Have a look at the wiki link here for some history


and some further reading here on the subject (lots of links)


There are many other excellent (or better) ugg style boots on the market aside from the ones from Decker and many of those are still made in Australia with Australian wool often at a lower price.

Posted by: SteveS | Sep 28, 2010 2:52:35 AM

Yes, Decker is the authentic maker.

Posted by: bookofjoe | Sep 27, 2010 11:59:17 AM

The way this is written, I'm not exactly sure which one is the counterfeit. Is Decker the authentic maker?

Posted by: Steve | Sep 27, 2010 10:14:08 AM

Deep down, the buyers of counterfeit items are counterfeit in character.

Posted by: Joe Peach | Sep 26, 2010 5:47:08 PM

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