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October 8, 2010

Abs in a Box


Wrote Andrew Adam Newman in yesterday's New York Times:


The Abs in a Box kit by It Cosmetics offers both a defining cream containing caffeine and a makeup palette to both darken contours and lighten the summits of muscles.

“Its a great alternative to plastic surgery or crazy things like that,” said Jamie Kern Lima, a founder of the company, which also makes a women’s Abs in a Box kit (it sells about five times as much as the men’s).

All shapes can benefit, she said.

“If you’re 60 pounds overweight, you’re not going to draw on a six pack, but you can use the same techniques to look 5 or 10 pounds lighter,” Ms. Kern Lima said. “And if you’re 10 pounds overweight, you can’t draw on a six pack, but you can create a washboard effect.”

The makeup, she said, is waterproof. “It’s not like you’re going to get out of the pool and leave your abs” in the water, Ms. Kern Lima said.



October 8, 2010 at 11:01 AM | Permalink


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No Tits in a Box?
(Hey, it's Friday.)

Posted by: Flautist | Oct 8, 2010 7:00:57 PM

Yea, this is really Times worthy!

Posted by: Joe Peach | Oct 8, 2010 6:14:56 PM

Re: Caffeine?

Do they have it in de-caf?

Posted by: Rex | Oct 8, 2010 5:56:54 PM

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