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October 15, 2010

Rhodia Mouse Pad: Exception to Rex Hammock's Law of Certs?


Rex recently formulated the Law of Certs, to wit: Things that purport to be two things in one are never as good at either as things that do just one.

Now comes Rhodia with a product whose website begins, "Notepad or mouse pad? It's both."

We shall see.

I've used Rhodia notepads exclusively for many years.

They're beautiful, a great pleasure both to use and to look at.

From the website:


Most of us use both a notepad at our desks and a mouse pad for computing, but here's a clever hybrid from Rhodia, manufacturer of fine paper, pads and notebooks since 1932.

The notepad cover offers the perfect landing for your computer mouse.

In fact, that's why the paper is attached at the bottom and left side of the pad — so the cover won't curl as you use your mouse.

• Creates an instant mouse pad on any surface; ideal for use with laptops

• Pages feature a 25-squares-per-inch grid format, printed in purple

• Nonstick backing keeps pad in place when in use

• 30 sheets of smooth, satiny 80-gram white paper

• Made in France

• 9"W x 7.5"H



October 15, 2010 at 01:01 PM | Permalink


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Here we must pause to ponder a seemingly trivial but in actuality quite important related matter, to wit: Rule of Certs - or Law of Certs? What is the difference between a rule and a law? 

Rules are made by fools like me,
But only laws can charge a fee.

Posted by: bookofjoe | Oct 16, 2010 1:39:25 PM

P.S. Also, I just remembered also: I don't use a mousepad anyway: Trackpad, Wacom pen-tablet and fingers are my current "input" and control devices.

Posted by: Rex Hammock | Oct 16, 2010 1:36:11 PM

I'm thinking there may be a "list to help overcome" the Law of Certs in the making that can help marketers avoid the obvious disappointment customers experience when the hybrid reflects the necessary compromises:

Always claim superiority in a *new* category: The best mousepad-friendly note pad, or something. Or, "mousepad-optimized notepad" (for techies).

Find key features that could not be accomplished in the original "legacy" devices that your product can tout that, by comparison, makes the hybrid superior: "Haven't you always wished there was a way to take a note on your mousepad?" may not work, but that's what I'm talking about.

Bottomline: As currently marketed, this proves, rather than disproves, the Law of Certs.

Claim superiority in a *new* category. As there are plenty of products (including advertising specialt versions), Rhoda should compare its offering to those rather than make claims that are a trainwreck with the Rule of Certs.

Posted by: Rex Hammock | Oct 16, 2010 1:31:21 PM

I used to have a similar product - but gave it up when I went all trackball on those rodents....

Posted by: 6.02*10^23 | Oct 16, 2010 11:54:25 AM

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