Pulse is free

"The first thing to do when you arrive at the scene of a cardiac arrest is take your own pulse."

But I digress.

Pulse is the new new thing in town, according to Claire Cain Miller's story in this past Tuesday's New York Times.

Long story short: "It's a mobile app that allows users to build a personal newsfeed with the newspapers, magazines and blogs of their choice."

"For small blogs that do not have the resources to build their own mobile apps, Pulse could serve as their main app, Mr. Kothari and Mr. Gupta say. To help readers discover new information sources, it features 10 publications, often small blogs, each week, and it is considering ways to incorporate recommendations from readers’ friends or experts in particular fields."

Huh.

I asked Brenden Gibson and Halle Winkler about building a bookofjoe app, and one or both of these wise heads pointed out that the expense would not likely be recouped any time soon.

I mean, so I'm one of a quarter-million apps in the App Store: that and twenty-five cents will buy me 15 minutes of parking at a meter in downtown Charlottesville.