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May 2, 2011

The seven ateliers of Chanel


Wrote Charlotte Moss in Saturday's Wall Street Journal,


"About a decade ago, when rumblings that couturiers trained in highly skilled arts like hand beading and embroidery were succumbing to the industry's increasing appetite for fast fashion and fading into fine-tulle oblivion, Chanel made its seemingly transgressive move.


"Over a nine-year period, the company bought seven of the most specialized ateliers in Paris, many in operation for more than 150 years, ensuring both the survival of a dying industry and the continuation of the house's own couture techniques.


"Chanel's commitment to the preservation of this craft is so strong that select other brands, like Christian Dior and Louis Vuitton, are still allowed to use the workshops.


"To mark the occasion, Chanel launched Métiers d'Art in 2002—a luxurious collection, presented in a different international city each year. The line highlights the ateliers' remarkable skill, the kind typically reserved for the few haute-couture clients left in the world.


"Here, a first-ever look inside the seven storied ateliers [Lesage, Goossens, Lemarie, Guillet, Massaro, Desrues and Michel] that have come to shape Chanel."


Slide show here.


Interactive feature here.

May 2, 2011 at 12:01 PM | Permalink


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