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June 22, 2011

bookofjoe.bookofjoe — Cheap at $185,000?


Long story short: Anyone willing to pony up 185K and an additional $25,000 per year can have their own personalized top-level domain name.

.com is so over.

bookofjoe.bookofjoe: Sounds like echolalia to me.

From an article in yesterday's USA Today:

Internet minders voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system's biggest shake-up since it started 26 years ago.

Groups able to pay the $185,000 application can petition next year for new updates to ".com" and ".net" with website suffixes using nearly any word in any language, including in Arabic, Chinese and other scripts.

High-profile entertainment, consumer goods and financial services companies will likely be among the first to apply for their own domain name in a bid to protect their brands, experts said.

The application process is arduous — the fee is $185,000 and the guidebook is 360 pages — and meant to prevent scammers from grabbing valuable domain names. ICANN will receive applications for new domains for 90 days beginning January 12, 2012.


They must be talking about me.

But I digress.

From the Wall Street Journal:

Once an appealing domain-name suffix is secured, selling the secondary names — meaning the words to the left of the dot — could be a profitable business. Dot-doctor could be an attractive offering to the medical profession, said Adrian Kinderis, chief executive of Melbourne-based AusRegistry International, which sells names under country code domain names like dot-au for Australia and dot-om for Oman.

Dot-doctor, for example, could be made available to only licensed doctors, who would get Web addresses appearing as yourname.doctor.

"I could sell those for $1,000 a throw because you're adding value into the verification mechanism that exists," Mr. Kinderis said.

Ooh, I see the dollah bills dancing across the screen.

I'm thinking I'll offer .bookofjoe addresses to my readers for whatever they're willing to pay — wouldn't that be fo' shizzle?

June 22, 2011 at 04:01 PM | Permalink


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Better echo than coprolalia....

Posted by: lawlibrarian | Jun 22, 2011 10:08:34 PM

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