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July 21, 2011
Don't bother simply copying Apple products โ think big: replicate the whole store
From Apple Insider comes news that "Extremely detailed knock-off Apple stores, completer with blue t-shirt-wearing employees claiming to work for the company, have been discovered in China."
Photos above and below.
"According to the blog BirdAbroad (via ifoAppleStore), several counterfeit Apple stores have popped up in Kumming, China. One such location features a winding staircase and employees in t-shirts with Apple logos and name tags."
"The author called the store 'the best ripoff store' she had ever seen, though there were several giveaways, such as the poor quality of the staircase and a sub-par paint job. Also, the stores do not appear to have upgraded to Apple's Retail 2.0 layout that uses iPads as 'smart signs.'"
My favorite part of the story: The employees at the stoer "all genuinely think they work for Apple."
July 21, 2011 at 10:01 AM | Permalink
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