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July 23, 2011

Power Reel


Yet another creation from the hands and mind of Craighton Berman who wrote, "Power Reel is a cellphone charger with an overstated sense of utility. Our personal electronics constantly require charging, yet most outlets live out-of-reach at ankle level. Power Reel pulls the outlet up the wall both visually and functionally. Cords are routed through the pulley, bringing power within reach. Once devices are attached, they gently dangle from the end of the reel while receiving their charge."


"As absurd of an object as Power Reel may be, when placed behind a bedside table, its true utility is revealed."


Created for "Lift Hold Roll" — an exhibition of objects that employ the use of industrial pulleys, casters, & clamps — curated by The Future Perfect for NYC Design Week 2010.

July 23, 2011 at 11:01 AM | Permalink


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If only Archimedes & Edison knew where it would culminate.

Posted by: Joe Peach | Jul 23, 2011 4:43:08 PM

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