Athletica Electronica

From Colossal:

"Art director Murilo Melo

created this killer poster series

for Companhia Athletica Gyms in Brazil

by dismantling sloth-inducing televisions, video games, and computers

and using their thousands of parts to create exercising humans, urging you to 'switch your routine for ours.'"

"The project took four months to execute and is well documented on this pretty awesome website

where you can see production shots, download high-res images (recommended for detailed viewing), and watch a video."