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June 27, 2012

10 Principles of Good Design — Dieter Rams


Good design:

• is honest

• is aesthetic

• is innovative

• is unobtrusive

• is long-lasting

• makes a product useful

• is environmentally-friendly

• is as little design as possible

• makes a product understandable

• is thorough, down to the last detail

Pictured up top is the Braun AB1 travel alarm clock, introduced in 1971 and updated in 1987. Dietrich Lubs created it under Dieter Rams, the company's chief of design.

[via Paul Biba]

June 27, 2012 at 10:01 AM | Permalink


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I'd say those principles apply to good writing, too.

Posted by: dalai grandma | Jun 28, 2012 7:54:41 AM

I have one of those - the mechanism doesn't work any more but it got me through years of grad school and I couldn't bear to toss it.

Posted by: Scott | Jun 27, 2012 8:56:47 PM

That Braun clock was never equaled or bettered.

Posted by: vanderleun | Jun 27, 2012 3:14:04 PM

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