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March 8, 2013

Bic Pastels for Her


From The Worst Things For Sale: "FINALLY! Bic figured out that women can't use something unless it's in a pastel color and says "for HER" on it so they decided to make lilac, coral, pink, and aqua-colored ballpoint pens. Across the world, billions of women stood up and cheered. Now, after all these years, they would finally be able to use a pen."


Set of 16 pens: $11.38.

[via Richard Kashdan]

March 8, 2013 at 08:01 PM | Permalink


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So far off course, it isn't amusing in the least! Just saying :)

Posted by: Charlotte Robair | Mar 10, 2013 11:32:14 AM

Love ellen. Only use while barefoot and pregnant.

Posted by: jo | Mar 9, 2013 1:59:24 PM

Well everybody knows women's brains jam up if they hold a black plastic writing utensil. Just like they can't shave their armpits with a razor that's not bubblegum pink, as Bic and Schick have instructed us for decades.

If they really wanted to make these girly pens, why didn't they put pastel inks in them too? Ink color should match pen color, dammit. They're messing with my head, giving me adorable aqua and lovely lilac that writes manly black.

Posted by: Flautist | Mar 9, 2013 9:19:36 AM

Love a bit of progress I do.

Posted by: jo | Mar 9, 2013 7:32:27 AM

I thought BOJ readers might enjoy Ellens take on "Bic for her". Love this post on international womens day!

Posted by: Al | Mar 9, 2013 1:04:33 AM

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