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November 12, 2017

Eiffel Tower 1925-1934



From Arnold Clark:


How Citroën turned the Eiffel Tower into a huge advert in 1925 — for 9 years

André Citroën, the  founder of Citroen, has always been considered a marketing genius. Citroën was one of the first car companies to sponsor car races and rallies, and he promoted his car plant to tourists as the most beautiful in Europe. 

In 1925, Citroën actually rented the Eiffel Tower and had the Citroën brand name embellished across it using 250,000 lights.

A total of 250,000 light bulbs and 373 miles of electric cable were used to make the 98-foot-high letters.

It was recorded in the Guinness Book of Records as the world's largest advertisement. The illuminations were so bright that Charles Lindbergh used the tower as a beacon when coming into land after his solo flight across the Atlantic.

The sign remained in place until the company went bankrupt in 1934. The company was saved a month later by Michelin at the request of the French government — Michelin was Citroën's biggest creditor. Pierre Michelin replaced André Citroën as chairman.

November 12, 2017 at 12:01 PM | Permalink


Shameless, shameless advertising!

Posted by: Brian McFerron | Nov 13, 2017 1:07:28 PM

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