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August 6, 2018

Felt Supermarket

Artist + storefront

From Atlas Obscura:


Condiments aren't typically known for being cuddly.

But at one Los Angeles supermarket, any ketchup bottle you encounter — along with all 31,000 grocery products [!] — will likely be delightfully fuzzy.


Fret not, this is no health code violation.

This is "Sparrow Mart," the fully felted grocery store created by 32-year-old British artist Lucy Sparrow.

Closeup artist + storefront

Sparrow spends most days surrounded by layers of fabric in the "Felt Cave," her studio on a secluded farm in the east of England.

Here, she tirelessly stitches and paints all of her creations by hand, accompanied by a few sewing assistants, her studio director, and a plethora of true-crime podcasts to keep her going.

Now Sparrow is focused on unveiling her newest, biggest installation.

Open through August 2018 at The Standard Hotel in downtown Los Angeles, "Sparrow Mart" will feature felt iterations of every food, drink, and cleaning product imaginable.


The supermarket's shelves will be stocked with everything from bright red bags of Lay's Flamin' Hot potato chips to hug-worthy boxes of Kraft macaroni and cheese.

Kraft Mac & Cheese

Among some of the artist's favorite products available in the supermarket are Windex (for its "gorgeous pump-action handle") and the meat section.


There's also a wide array of prepared felt foods available, from a stocked sushi bar to smiling Sparrow Martburgers and fries.


Sparrow advises those visiting the mart to be sure to read the labels.

She paints each item by hand, which means both that they are intricate and that there are likely a few, precious misprints.


"If they find a product with a spelling mistake on the label, they should buy it.

They're rare, but after 12 hours straight painting in the studio, it's inevitable!"

August 6, 2018 at 10:01 AM | Permalink


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