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May 14, 2019

10 Principles of Good Design — Dieter Rams

Screen Shot 2019-05-11 at 2.30.03 PM

I happened on them in an excellent 2015 article by Donald Norman and Bruce Tognazzini titled "How Apple is Giving Design a Bad Name."

From the piece:

One of us, Tognazzini, worked at Apple with Steve Jobs in the early days. Norman joined Apple shortly after Jobs departed and then left shortly after Jobs returned in 1996. We were not present during the shift from the days of easy-to-use, easy-to-understand products (where Apple could honestly brag that no manual was necessary), to today's products where no manual is included, but is often necessary. We do know that before Jobs returned, Apple had a three-pronged approach to product design: user experience, engineering, and marketing, with all three taking part in the design cycle from day one to when the product shipped.  

May 14, 2019 at 12:01 PM | Permalink


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