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June 7, 2019

Charmin Forever Roll

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From Markets Insider:

Charmin created a toilet-paper roll for millennials that lasts up to 3 months

Procter & Gamble has created a new toilet-paper roll for millennials and older people who live alone and have limited storage space.

A P&G executive told The Wall Street Journal that the Charmin Forever Roll (below),

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at nearly three times the size of a conventional toilet-paper roll, could last up to three months in a single-person household and requires half as much storage space as conventional rolls.

An ad for the Charmin Forever Roll says, "With Forever Roll, you can go longer between roll changes without sacrificing your comfort. It's super convenient and long-lasting, so you have one less thing to think about!"

According to The Journal, P&G created the Forever Roll with two types of single-person households in mind: "urban millennials and aging consumers."

The Forever Roll comes in two sizes:

• Single-user — 8.7" in diameter: $5.49

• Multi-user — 12" in diameter: $9.99 (conventional rolls measure roughly 5" in diameter)

Forever Roll Starter Kit: $29.97

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(includes brushed-stainless-steel roll holder — either free-standing or wall-mounted — and three Forever  Rolls [size not specified but I'd put good money on their being the smaller of the two diameters])

June 7, 2019 at 08:01 AM | Permalink


Jeez, I can only imagine the thunderous, timber-shaking, window-rattling, heart-stopping, booming quake that a sharp spin of the 12" Multi-User on the TP rod could unleash on an unsuspecting household of a quiet Sunday night.

Posted by: Flautist | Jun 11, 2019 3:57:58 PM

But when I return home from a business trip, my cats would have shredded the roll after stringing it over most of the house. (No worries, my granddaughter comes daily to provide care and cuddles while I'm gone.) My cats still would kill the Forever Roll.

Posted by: Pamela Keown | Jun 8, 2019 7:52:19 PM

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