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September 2, 2019

Beaufort Scale

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September 2, 2019 at 04:01 PM | Permalink | Comments (1)

Helpful Hints from joeeze: Soda can with integrated straw holder

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"Turn the tab around so that it acts as a holder to stop the straw from rising out of the can as the soda fizzes."

Doh!

Genius.

A wonderful example of Edwin H. Land's powerful invocation to "Solve the problem with what's in the room."

Using this as a guide to finding a solution opens up a whole new world if you really let it take hold of your thinking.

[via Joe Peach]

September 2, 2019 at 02:01 PM | Permalink | Comments (0)

How Penguin Books became ubiquitous

Vintage-penguins

From 99percentinvisible:

Launched in 1935, Penguin Books aimed to bring serious softcovers to the masses at an affordable price, but to do that they needed to differentiate themselves through design.

At the time, paperbacks were largely associated with lurid pulp fiction, and their covers showed it.

Pulp-covers

Following the vision of Penguin founder Allen Lane, a young graphic designer named Edward Young helped develop a novel format.

Described as "an employee who happened to know how to sketch," he also drew the first iteration of Penguin's iconic flightless bird.

Eschewing bold, eye-catching illustrations, this upstart British publisher went with color-coded volumes.

In the center of each cover, the author and title were printed in black Gill Sans against a white background.

In a "horizontal grid" format, colored stripes above and below (that also wrapped around the side) signaled the genre of book:

  • Orange for general fiction
  • Green for crime fiction
  • Pink for travel and adventure
  • Red for drama
  • Blue for biographies
  • Purple for essays
  • Gray with elegant font for world affairs
  • Yellow for everything else

Penguin-rainbow

This simple approach helped make Penguin books look uniform while also being cheap to produce and easy to distinguish from other volumes.

Initially, conventional booksellers were wary of this new approach, but Lane managed to make a deal with Woolworths to fund an initial run and prove its potential.

Within a year, the company had printed a million copies and began to expand into various subseries.

Design continued to guide the growing company’s course.

German typographer Jan Tschichold came on board and began making woodcut illustrations for a spinoff series of Penguin Classics.

He also came up with a new "vertical grid" approach and drafted the publisher's first internal type guide for editors and composers.

War-worlds

His design philosophy stressed the importance of white space as well as clear typographical hierarchy, building on and refining Penguin’s existing visual strategies.

Over the years, Penguin stayed ahead of the game, adapting to the times.

With wartime restrictions on materials, the company made a deal: 60 tons of paper a month in exchange for hundreds of thousands of books for troops.

This arrangement helped position them for success after the conflict ended and give the publisher a running start into the 1950s.

The 1960s proved a challenging decade for Penguin.

Faced with flashy opposition, the company increasingly experimented with design.

This arguably helped them compete with other publishers, but at the cost of consistency — their unique brand identity started to get lost in the stacks.When Sir Allen Lane died in 1970, the company was sold.

Oranges

To this day, Penguin's more consistent imprints still stand out on shelves.

September 2, 2019 at 12:01 PM | Permalink | Comments (1)

BehindTheMedspeak: Ekbom Syndrome

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Also called delusional parasitosis, Ekbom syndrome is "a psychiatric disorder characterized by a patient's conviction that he or she is infested with parasites."

It often presents in patients with significant cognitive abnormalities, usually in middle-aged and elderly female schizophrenics.

One striking characteristic is the "matchbox sign": bringing "proof" of the infestation in small boxes. 

It was first described by Swedish neurologist Karl-Axel Ekbom, who published seminal accounts of the condition in 1937 and 1938.

A 2009 case report described the presentation and subsequent workup and diagnosis of a patient with this condition.

September 2, 2019 at 10:01 AM | Permalink | Comments (1)

Vuitton Chalk Nano

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If you liked Abloh's limited-edition orange brick, you'll love this.

$1,590.

September 2, 2019 at 08:01 AM | Permalink | Comments (0)

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