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February 16, 2020

"You can't give away what you expect the reader to find valuable" — Jessica Lessin

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Her comment — up top in the headline — stopped me in my tracks when I read it in a New York Times story about the rise of her now-three-year-old, $399/year online publication "The Information."

"She added that she expected $20 million in sales by the end of 2020, and for her staff of two dozen reporters and editors in the Bay Area, Seattle, Los Angeles, New York, Washington, and Hong Kong to grow." 

That's small beer compared to my global team of Crack Correspondents©®.

I've been giving boj away for 16 years and I can't even get to 1,000 YouTube subscribers so I can livestream with my phone.

But there's encouraging news: when I wrote last Saturday about my hitting the subscriber count wall at YouTube, I had 596 subscribers.

In seven days, indignation at this state of affairs across the planet resulted in my adding 16 to bring me up to 612 with a bullet as I write.

Let's see... about 2/day, and I need another 388, so half of that is... let me get my calculator... 194 days till I hit the magic 1,000.

Hold on a sec, let me get my calendar... that projects to August 27 this year.

Stay tuned.

But I digress.

"You get what you pay for" — there's another one.

I'm reminded of how pricing something great for relatively little oftimes yields not much in the way of sales, but raise the price x10 and all of a sudden people perceive it as quality and are happy to pay the freight.

"Everything is worth precisely what someone is willing to pay for it" — they just don't stop coming, do they?

Never mind.

As of today, I'm jacking up the price of boj x10.

Let's see what happens.

And of course, the boj guarantee applies: if you're not completely satisfied, let me know and I'll refund twice what you paid.

February 16, 2020 at 02:01 PM | Permalink


Comments

Wait a sec — what's that music

https://youtu.be/7uG2gYE5KOs

I'm hearing?

Posted by: bookofjoe | Feb 20, 2020 8:05:28 AM

OK. I'm in, it didn't hurt as much as I feared

Oh, come on, come on, come on, come on!
Didn't I make you feel like you’re the only vid source -yeah!
Didn't I give you nearly everything that a viewer possibly can?
Go on take another piece of my soul now, Google!
You know you got it if it makes you feel good.

Posted by: xoxoxoBruce | Feb 19, 2020 10:46:36 PM

Q. What are the obligations of a subscriber? Do they have to click on the link in every email from YouTube?

A. No

Q. Have to show up and sign in for every video, or a percentage thereof?

A. None of the above

Basically what are a subscriber's obligations other than relinquishing their soul to Google?

A. None

Posted by: bookofjoe | Feb 17, 2020 5:04:26 PM

What are the obligations of a subscriber?
Do they have to click on the link in every email from u-tube?
Have to show up and sign in for every video, or a percentage thereof?
Basically what are a subscribers obligations other than relinquishing their soul Google?

Posted by: xoxoxoBruce | Feb 17, 2020 1:58:30 PM

Okay, but that's an awful big jump.

Posted by: Luke | Feb 17, 2020 9:21:23 AM

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