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September 17, 2020

Driftwell

Screen Shot 2020-09-16 at 7.33.22 AM

Say what?

From the New York Times:

Pepsi announces Driftwell, a new drink to help people sleep during the pandemic

Pepsi has come up with a new product — what it calls "an enhanced water beverage" — to help people who are stressed out about, well, everything unwind before bed.

The new drink, called Driftwell, contains 200 milligrams of L-theanine, an amino acid that studies suggest can improve sleep and reduce stress.

The drink also contains 10 percent of the recommended daily value of magnesium, which can be used as a sleep aid.

The beverage is blackberry and lavender flavored and comes in a 7.5 ounce mini-can.

The idea came from an internal competition within PepsiCo called "The Next Big Idea," led by Ramon Laguarta, the company's chief executive.

Driftwell "is entering a white space within the beverage category to help consumers relax at a time when it is definitely needed," said Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages North America.

The brand will be sold on e-commerce sites by the end of the year and will be in stores in the first quarter of 2021.

September 17, 2020 at 12:01 PM | Permalink


Comments

Sounds nice -- but if I drank all that before bed, I'd be up all night. :-)

Posted by: Ms. Radoo | Sep 18, 2020 9:21:48 AM

Men should avoid lavender: https://www.leaf.tv/4364855/lavender-oil-male-hormones/

Posted by: antares | Sep 17, 2020 12:17:39 PM

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