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July 18, 2021

First Taco Bell Restaurant and Menu

Screen Shot 2021-07-14 at 9.22.04 AM

The year was 1962; the place, Irvine, California.

Screen Shot 2021-07-14 at 9.22.04 AM copy

From Wikipedia:

Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1948.

Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos.

Bell attempted to reverse engineer the recipe, and eventually the owners allowed him to see how the tacos were made.

He took what he had learned and opened a new stand in 1951.

The name underwent several changes, from Taco-Tia through El Taco, before settling on Taco Bell in 1962.

What impresses me: Bell's persistence over the fourteen years between 1948 and 1962.

That's a long time to be trying and failing.

July 18, 2021 at 04:01 PM | Permalink


FWIW https://www.youtube.com/watch?v=GBeCmbKiY0Y&ab_channel=AdamRagusea

Posted by: antares | Jul 18, 2021 6:38:43 PM

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