Nishinihon Funeral Services

From Wanderlustmind: "When I think of funeral homes I think of muted colors like blacks, whites and greys. And indeed, funerals in Japan are largely a black and white affair, with any deviation from the code being considered taboo and disrespectful. So when Tokyo-based ad agency I&S BBDO was approached by Nishinihon Tenrei to create an unconventional ad for funeral services, it understandably posed several challenges."

"Creative director Mari Nishimura decided to create a real-size human skeleton made from pressed flowers. The striking image is both beautiful and celebratory, expressing through flowers what remains after death."

[via Spoon & Tamago]