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December 2, 2022
DALL-E 2 x 'The Milkmaid'
AI works its magic on Vermeer's c. 1657-1658 painting.
Ogilvy Paris thinks outside the frame using AI to extend its 25 year ad saga for Nestle's La Laitière, inspired by the famous Vermeer painting "The Milkmaid" (La Laitière in French).
Using DALL-E 2's new Outpainting feature, the Ogilvy creative team gave art direction using text prompts that the AI responded to by generating new artwork imagery in keeping with the original oil on canvas realized by the paintbrush of Dutch artist Johannes Vermeer, over 350 years ago.
You can see the 17-7⁄8" × 16-1⁄8" original at the Rijksmuseum in Amsterdam, the Netherlands.
December 2, 2022 at 12:01 PM | Permalink
Comments
I’m not sure I like it. The beauty of the painting is in her quiet solitude.
Posted by: tamra | Dec 4, 2022 11:15:47 PM
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