bookofjoe

Folgers' new lid is a step backward

Since forever, Folgers' instant coffee has come in a big red plastic jar with a screw-top lid.

This morning when I opened a fresh jar, I noticed something seemed different.

They added vertical ridges to the lid to enhance grip traction, but — but! — they eliminated the flip-top feature which made early morning semi-comatose access easier.

FAIL.

Bizarro World lagniappe: they also changed the jar's diameter such that I can't substitute my only remaining flip-top lid for the FAILed new iteration.

Up top, a video my Crack Media Team®© made demonstrating the design regression.

The Artist Project — 'What artists see when they look at the Met'

Long story short: Videos of 120 contemporary artists reacting to pieces in the Metropolitan Museum of Art's extraordinary collection.

Free, the way we like it.

They're all on YouTube.

Wonderful.

137 Years of Diamond Crystal Salt

Founded in 1886, Diamond Crystal has gone through of number of container redesigns.

The latest (below)

aims to elevate its image from commodity Kosher salt to Maldon-level finishing salt flakes.

At grocery stores everywhere or if you prefer, Amazon will sell you a 1 lb. box for $8.99.

[via the New York Times]