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September 24, 2023

Folgers' new lid is a step backward

Since forever, Folgers' instant coffee has come in a big red plastic jar with a screw-top lid.

This morning when I opened a fresh jar, I noticed something seemed different.

They added vertical ridges to the lid to enhance grip traction, but — but! — they eliminated the flip-top feature which made early morning semi-comatose access easier.

FAIL.

Bizarro World lagniappe: they also changed the jar's diameter such that I can't substitute my only remaining flip-top lid for the FAILed new iteration.

Up top, a video my Crack Media Team®© made demonstrating the design regression.

September 24, 2023 at 04:24 PM | Permalink


Comments

Yeah, my 80 yo mom is mad about this too! Her hands are getting weaker, so the flip top was easy for her. Don’t suggest she drinks brewed coffee, she doesn’t like it. This IS a step backwards! #Folgers, WTH?

Posted by: LW | Feb 17, 2024 11:18:38 AM

Instant coffee is not coffee. More like a coffee flavored beverage. Have your crack research team find some locally roasted beans and grind them daily for some real coffee. Do not use one of the cheap spice grinders but get a good burr grinder. Your taste buds will thank you. ;)

Posted by: Mike | Sep 25, 2023 11:19:20 AM

Joe, You are drinking Folger's coffee: Fail.

If you are going to drink instant coffee, I recommend Iguaçu. Brazilians designed Iguaçu instant coffee to make espresso, but 1t will make a delicious 8oz cup. No need for cream or sugar.

Available on Amazon
https://www.amazon.com/Cafe-Iguacu-Tradicional-Instant-Brazilian/dp/B005HZHLNW
or ebay
https://www.ebay.com/p/1579985865.

Available in 100g and 200g tins with easy-open plastic lids.

If you try Iguaçu and don't like it, then 1) your taste buds are damaged beyond redemption and 2) I shall refund your purchase price by PayPal. (This refund is a limited time offer. I will soon close the bank account PayPal draws from. This offer may be good until New Year's Day but no promises. Thanksgiving is a safe bet.)

PS My wife will not drink any coffee but Iguaçu. Keeps an active tin and a replacement tin of it at home so she never runs out.

Me? I grind and brew a 12oz cup of Costa Rican coffee every day I am at home.

Posted by: antares | Sep 24, 2023 10:01:38 PM

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